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As mentioned in a prior post today, one of our panelists, Todd Tweedy from Boldmouth has just released a Research Report entitled Perceptions, Practices & Ethics In Word-of-Mouth Marketing. It contains a great wealth of insights on the subject matter that should be useful to all communications professionals. In this podcast interview which was conducted using a free voice over Internet service from GizmoProject, I dig a bit deeper beyond the numbers into the practical aspects of WOM (word of mouth) as they relate to the communications industry. This is a really good conversation that should be of real benefit.
Please note that despite what I say on the podcast, the total time was only fiftenn minutes.
Download MP3
Categories: Podcasts, Word of Mouth
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