The New Media Release - Podcast with Tom Foremski
3:00 am by Chris Heuer
On Tuesday I spent part of the afternoon with Tom Foremski of Silicon Valley Watcher at the beautiful DeYoung Museum, talking about everything from lanyap to domaineering. With no room at the wildly busy museum for a couple of podcasters on this sunny San Francisco afternoon in Golden Gate Park, we headed to my house to setup Greg Narain’s old podcast rig on the backdeck (in the backyard as I unfortunately say).
I wanted to talk with Tom about his somewhat infamous blog post called “Die! Press Release! Die! Die! Die!“. In this podcast interview, Tom shares some very, very important insights on the future of public relations and we joke about starting a company to help begin the transformation. Most importantly though, Tom provides some great ideas on how to improve relations with both journalists and bloggers. He really gets this stuff, you should listen in and find out for yourself.
The New Media Release is an evolution of the current industry practices, designed to make it easier for journalists to tell the important stories by focusing on their own insights. This follows up on some of the ideas Coleman Hutchins wrote the other day in his post “The Press Release Isn’t Dead - It’s Multipurpose, Evolving.”
Photo Credit: Kristie Wells
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5 Responses to “The New Media Release - Podcast with Tom Foremski”
Some of the photos I shot with Tom earlier at the DeYoung are here:
http://www.flickr.com/photos/chrisheuer/148083677/
http://www.flickr.com/photos/chrisheuer/148083312/
[…] So why now? What’s really different? Everything - and nothing. As Joe Kraus says, “It is easier than ever to launch a company, but just as hard as ever to build a business.” For me, what is really different is that we are finally in the throws of the Knowledge Economy and on our way to the next evolution, the Wisdom Economy. In the knowledge economy, the value is no longer based on what you know, it is created from the unique way in which you apply what you know. It is found in the unique value of your relationships, the richness of your experience and your ability to adapt the insights you have gleaned from past failures and success in new ways for new situations. While we learn much from the patterns and protocols that have worked for us in the past, we need to think like Edwards Demming and Tony Robbins - we need to strive for Constant and Never Ending Improvement - finding better ways to accomplish our client’s goals as Tom Foremski suggests in The New Media Release. […]
I participated in the second panel discussion. It seems to me that we have merely brushed the surface of questioning about this topic… a topic that includes knowledge management, social networking, and the very nature of how humans will communicate in the next decade, fueled by online interactive sites such as MySpace and Blogher, among others. My stance was that women will dominate - that our voices will finally be heard. But, the reality is that although women are finding power in numbers, we’re all for embracing our roots - to build strong community ties (via family connections on and off line), that will revive the American spirit of ‘together we can.’ Together we can help individual voices add power to the whole, making it an unbreakable force. Just my humble opinion.
Thanks to all who helped make this happen! If we can recreate this in other cities, all over the U.S. — maybe the world — WOW! Wouldn’t that help build a brighter future?
[…] Just over a week ago Tom Foremski announced plans to work on establishing some standards around a new press release format. My conversations with him around this seemingly played a role in this new development as we have talked about it several times since our podcast. Last night I agreed to help manage this process with him while at the Society for New Communications Research dinner. […]
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Tantek from Technorati and Microformats just wrote about this idea from a bloggers perspective a few weeks ago. http://www.tantek.com/log/2006/04.html