Archive for the 'From Event' category
Prior to the start of the Beyond Blogging 2006 event in Washington DC on May 19, I sat down with Greg Gershman of BlogDigger to talk about what Beyond Blogging means to him and what he was looking to get out of the event. We spoke briefly about the remix culture and Creative Commons licensing - they have a Creative Commons search feature which is now in beta . Finally we spoke for a few minuntes about BlogDigger, his Baltimore based Blog search engine and the maturation of Blogging.
One of the great things about the technology market today is that there can be many companies offering somewhat similar services to different types of niches. The defintion of success is no longer IPO (particularly with Sarbanes Oxley). Companies are developing their own niche markets and learning to operate efficiently, perhaps even proftiably! They can build a solid business that provides for a nice life without all the haslles of being big and going public by working the Long Tail to the fullest of its potential.
I don’t know how big BlogDigger will ultimately become, but I can tell you that Greg Gershman is uber smart and has the potential for greatness with whatever he does. So don’t count him or any of the other competitors out in this nascent market.
Note: The interview is 8:28 in length.
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Listen right now:
Categories: Blogging, Podcasts, From Event
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 Though I have what appears to be a professional camera, I am sorely reminded of the fact that I still have a lot to learn with these photos I took at the event. While there were a couple of great shots in this set, I struggled with a very difficult lighting situation. I shot over 290 photos of which only 51 made the cut. Still, this photo set on Flickr tells a part of my story as I experienced the event - from working in the Fleishman Hillard offices on Thursday before the event, to a “Geek Dinner” I hosted at Daily Grill later that night and my journey to the Mayflower Hotel in the very, very, very early morning.
Take a look at the photos and see for yourself. You may use any of these photos for your own purposes as long as you respect the Creative Commons License.
Carlen Lea also has a few photos that she posted right after the event.
If you have any photos you took, please let us know by adding a link in the comments below and tagging the photos with “BeyondBlogging2006″.
Categories: Speakers, From Event
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This afternoon, with thoughts of the Beyond Blogging 2006 Symposium experience sitll fresh in our minds, I sat down with David Wickenden, Dan Horowitz, Coleman Hutchins and Peter Klaus to discuss the event, the takeaways, the impressions and the next steps.
Since I woke up this morning at 545am EST (which is usually when I go to bed out in San Francisco) I am in need of sleep before writing much more. The good news is that since this resonated with everyone so strongly, that the conversation will continue into the forseeable future. More to share on Monday on the event itself, photos to come over the weekend and the Webcast of the entire event will be posted by the middle of next week.
Thanks to everyone for coming out, and to my friends at Fleishman Hillard for this great opportunity to be a part of the discussion.
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Categories: New Media, Podcasts, Media Relations, Blogger Relations, From Event
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The interest in this topic is simply incredible. There were so many people with questions we did not have enough time to get to them all. If you have any other questions for our panelists, or for other participants, please put them here by posting a comment below.
Categories: From Event
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Good morning. Am sitting in the balcony of the Mayflower Hotel Grand ballroom, blogging live from the Beyond Blogging 2006 symposium. Looking out over the crowd, it looks like there is about 300+ people here (conservative estimate) as a few more continue to trickle in. Apparently this is the largest gaggle of communications professionals that have gathered in DC for one of these events in a long time, perhaps ever.
After some opening remarks from the head of DC Communicator, Paul Duning, and Fleishman’s General Manager for the DC office, Martha Boudreau, Shel Holtz gave some great opening remarks that framed the conversations for the day quite well. Most notably, Shel talked about the shift of authority from institutions to individuals. He said, “Instead of thinking about crafting the message and delivering it to the masses below, marketers need to learn to cede control of the conversation to the people.”
Spot on.
He also talked about how the evolution of the technology has reduced the barriers to entry for participating in the conversation. This has also manifested itself through a desire for individuals to have real engagement with people, as they did in the ‘old days’. It used to be that when you wanted to get new shoes, you went to talk to the shoemaker and he made them for you. Today if you want to talk to the person who makes your shoes, you have to call the Philippines or call an 800# and talk to a representative of the company that does not know how they are made. People want a return to that sort of intimate connection with the people who service them, and Blogs are one way to get this.
I like Shel – and I just found out he is practically a neighbor, living out towards Concord. Will hopefully be seeing him again next Wednesday at the San Francisco Podcasters Meetup.
Categories: Speakers, From Event
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